What Is the Verified Account Badge, Also Known as the Green Tick?

What Is the Verified Account Badge, Also Known as the Green Tick?

 

In WhatsApp, the well-known green checkmark serves as a verification label next to a company name. It indicates that a WhatsApp official account has undergone an additional round of verification.

                                 How the green verified badge looks on a business profile

Users may be certain they are interacting with a legitimate account owned by the brand and not a fake one by looking for this emblem. It improves the trustworthiness of your brand and lends legitimacy to your account. To shield its users from spam and bogus accounts, WhatsApp is quite demanding regarding company verification and authentication.

You need to use the WhatsApp Business Platform to submit an application for the green tick (formerly known as WhatsApp Business API). On the free business app, there is no option to accomplish it. For additional information on the distinctions between the WhatsApp Business app and API, see this tutorial.

Currently, you most likely confuse a business account with an official business account. Not to worry; it happens frequently. Here’s a quick refresher. 

Types of WhatsApp Business Accounts

For businesses and brands, WhatsApp offers two different types of accounts.

Business account 

Any business or brand that signs up for WhatsApp (via the app or the API) must automatically verify their business before receiving a business account.

To make it clear to users that they are speaking with a corporation and not a personal account, is done. You cannot use WhatsApp for business using your personal phone number for the same reason.

The display name you've given your company profile only appears next to the phone number in the contacts view, which is the main difference between it and an official account. Unless they save your contact information, users only see the number in all other in-app views.

                                   WhatsApp Business account with display name next to the phone number

Official business account 

The official badge (green checkmark) is displayed next to the name of a WhatsApp official business account in the conversation window. Additionally, the name appears in place of the phone number in all views. It resembles an upgrade from the business account in certain ways.

Applying through the WhatsApp Business Platform (formerly API) and receiving Meta approval are the only ways to obtain an official business account and the green tick that comes with it.

                                               KLM’s official WhatsApp account

Is It Worth Getting a Green Tick on WhatsApp??

Although it gives your profile more credibility, it doesn't provide you access to any more features than a typical company profile without the badge. Consequently, obtaining the green checkmark can improve brand image but not WhatsApp campaign creation.

      

              

Pros	Cons
Shows users the account is authentic and perfectly safe to interact with so you get more engagement and fewer negative reactions like blocks	You have to be on the WhatsApp API to apply
Your brand name will be displayed instead of your phone number	Hard to obtain
It’s free	Doesn’t provide any additional features

         

Applying for WhatsApp Green Tick Verification

  Here are the procedures to take to apply for a green tick verification if you believe it would be beneficial to your company.

1. Get WhatsApp API access

You can start using WhatsApp right away if you sign up for the API and set up your business account through a business solution provider (BSP). Unfortunately, the free business app does not allow you to obtain the badge.

The 10 Best WhatsApp Marketing Apps for 2022 is another resource.

2. Start sending WhatsApp campaigns 

Your chances of getting the green badge rise if you send out communications to more than 1,000 people every day on business. This demonstrates to WhatsApp that you are engaged and committed to your WhatsApp activities.

3. Apply for the green tick through your BSP

Since your API provider is already linked to your Facebook Business Manager account, they should have no trouble submitting the green tick application on your behalf to Meta.

Eligibility for a Green Tick on WhatsApp

Be aware that only a select few companies receive the coveted green tick badge. It is reserved by WhatsApp for well-known brands, so don't take it personally if you are declined.

What are the primary requirements for eligibility? Does your company have a possibility of receiving a green checkmark?

Your company's name must be well-known (WhatsApp loosely defines that as getting news coverage from large media)

Businesses only; influencers and other prominent individuals are not permitted.

Use of the WhatsApp Business Platform is required (API)

It is preferable if you are at least using Tier 2 messaging.

Although some claim to be able to get it for you, API providers are powerless to change WhatsApp's final judgment.

It's not exactly obvious what criteria were employed, although corporate websites' domain authority and brand recognition appear to matter. The good news is that everyone must abide by the rules and that payment is not an option here.

Our advice is to try to generate more press in the weeks before applying to increase your chances of coming across as a well-known enough brand.

Additionally, keep in mind that some businesses kinds are not permitted on the WhatsApp API platform at all, much less receiving the green light. These groups consist of:

Gambling \sCryptocurrencies

Drugs

Medical items and tobacco products

Weapons

Services and products for adults

services for dating